Avoiding Disaster

Notes on digital distribution

November 1997—“Dear Mr. Rush, we regret to inform you that your film The Milkman has not been accepted to the Sundance Film Festival.” This had to be a mistake. I had just toiled for two years making a low budget feature narrative about a recent college grad who moves back home to San Francisco and tries to figure out what to do with his life (shockingly, that’s a pretty good description of myself in 1997). I even have a cameo, with the poetic line, “Man, that’s a lot of beer.” I actually called Sundance to inform them of their mistake, but they were resolute in their denial. The film was made for $16,000.00 and I remember almost crying when I told my investors (family and friends) that we were rejected. This conversation happened about 20 more times as festival after festival rejected the tour de force known as The Milkman. Even our own local festival in San Francisco said no. I pleaded with a programmer—"I’m from here, this is about San Franciscans, why would you show Truffaut over me?" The programmer politely told me that San Francisco residence or subject matter was not a factor in choosing films—it was quality. The final blow came when I showed the film to my family and the average anonymous score on a scale from one to ten was two. I was crushed.

[SF360.org editor’s note: This is the first edition of George Rush’s new column in our Indie Toolkit, a legal column for independent filmmakers.]

topics: bay area, documentary, features, filmmakers, independent film, legal issues