FEATURES
-
SF International Asian American Film Festival Visits the Archives
A theme that emerged in this year’s San Francisco International Asian American Film Festival (SFIAAFF) was the importance of archives in the film world. The existence of film... more
NEWS
-
53rd San Francisco International Film Festival to Present Founder's Directing Award to Walter Salles
Press Release: The San Francisco Film Society announced this week that Walter Salles will receive the Founder’s Directing Award at the 53rd San Francisco International Film Festival. The Founder’s... more
SEEN
-
"An Afternoon with Aasif Mandvi"
Aasif Mandvi, writer and star of the San Francisco International Asian American Film Festival’s opening night film, Today’s Special, charmed the audience during an interview with Festival Director Chi-Hui Yang.
CALENDAR
-
Tiburon International Film Festival—Mar. 18-26
The ninth annual film festival begins this Thursday, opening with the comedy from Italy and Albania, East, West, East: The Final Sprint, and featuring the work of both local and... more
Ten Commandments, or helpful hints, before diving into digital delivery
By Larry Daressa
[SF360.org editor’s note: These remarks by Larry Daressa were delivered at the SFFS Film Arts Forum February 9, 2009.]
1. The first commandment is that there are no commandments. Each film demands and deserves its own distribution strategy, including no digital distribution strategy. Any strategy should begin with a clear—and realistic—assessment of the target audience. Find your niche. It’s more important to do a thorough job reaching motivated buyers than wasting your time and money trying to lure the mass market. In making this decision, you need to decide whether your bottom line is exposure or the bottom line; the two aren’t always synonymous. These ten commandments address the bottom line—how best to “monetize your content” today.
topics: digital distribution, digital filmmaking, distribution, distributors, diy, documentary, features, independent film
more